“No doubt about it, marketers will be cutting back on advertising spending this year.”
eMarketer.com (January, 2009)
…and they have cut back. We at myPageo understand the pressures of publishing and the impact of the recession and global economic uncertainty on the online publishing market. Yes, electronic publishing is buffered from the decline due to the continuing shift of traditional media expenditures to the more cost effective and efficient online media, but even online media is not immune to the declining budgets of some marketers and the increased pressure to do more for less from other marketers. Gone are the days where increasing your site’s page views were enough to sustain double digit growth.
Today marketer’s demand more.
The myPageo Publisher offering is designed to assist publishers in combating today’s hypercompetitive online advertising and marketing landscape. myPageo is designed to deliver multiple solutions to a publisher in order to provide “the edge” necessary to compete and win in the current marketplace.
myPageo for Publishers delivers…
- Substantive New/Incremental Page Views to Your Site
- Substantial New Features & User Relevant Content
- Sophisticated Browser Technology
- Advanced Profiling and Targeting Capabilities
- Eloquent Content Delivery System
In many ways each of the myPageo features act as a “virtual team” added to your online publishing efforts. Whether you are a growing niche publisher or a global publishing brand myPageo delivers:
Incremental Page Views
myPageo generates substantive incremental or new page views depending on the myPageo deployment. The incremental page views are generated by using an often “unused” space that occurs on either side of your content (aka the gutters of your site). myPageo using advanced targeted and machine learning (Bayesian) turns your gutters into organized, productive and revenue generating content. Even more exciting is the myPageo “Grab It & Go” option which allows your users to transport myPageo with them regardless of where they go on the web. These impressions accumulate quickly with every user you convert.
In addition the myPageo “Grab It & Go” user remains connected to your site throughout their web session, regardless if that user in doing email, on Facebook or your competitor’s site/s—YOU have presence and share of mind.
New Features & User Relevant Content
myPageo also acts as a virtual business development team or editorial resource constantly adding and evaluating interesting content and features to the myPageo offering which you can leverage as desired. This seamless integration allows you to capitalize on the latest trends, content and functionality with little to no resources allocated. It is a perfect way to evaluate new features and content before spending your precious resources—and besides you’ll find out if your customers will really want them/use them before you invest your time and resources.
Currently myPageo offers…
- Social Networking Integration – Twitter
- User-Controllable skins and colors
- Enhanced Content Experiences with Sports, Recipes, Coupons, PriceGrabber and Ticketing
- MovieConnect – movie tickets and show times
And we are constantly adding more.
Sophisticated Browser Technology
myPageo designed and built by former Microsoft executives is designed to compliment browsing experiences—initially designed for Microsoft Internet Explorer is now available for FireFox and our dedicated team is continually developing the latest and greatest functionality elevating browser widgets to new heights.
Advanced Profiling and Targeting Capabilities
Newly created “smart content” is delivered based upon webpage context and user session. Enables delivery of highly targeted contextual content & advertising, resulting in higher than normal click-through rates.
Eloquent Content Delivery
- Consumer has your site’s “Remote Control” with them at all times
- Reach your consumer when they are browsing elsewhere*
- Extend Ad campaigns beyond your site
- Bring your consumers back to your site
- Optional “Flyouts” enable users to access 3rd party content without leaving your site
How to get started
If you want to combat the effects of the current economic realities or just want to have a market edge over your competitors or are interested in delivering the best possible user experience get started with myPageo now by calling…
Mark Kapczynski
myPageo VP Advertising Solutions
Phone: 424.204.7763 or email:
markkap@atigeo.com
myPageo is located in Los Angeles at 1101 Montana Ave, Suite D, Santa Monica, CA 90403
You may download a PDF document containing more information about myPageo by clicking here
|
