First there were Cave drawings...

Then there were Newspapers Ads, Radio Spots, the :30 second TV Commercial quickly followed by the Internet Ad Banner.

Now, there is AdEvolve.

AdEvolve dynamically serves the "right ad" to the "right customer.” AdEvolve features advanced Bayesian Machine Learning which learns over time and self optimizes to deliver the next generation in advertising to you today.
Deliver optimized IAB-standard ad banner executions based on real-time consumer behavior with advanced Lifepass targeting capabilities

AdEvolve Features:

• Create and traffic just one ad "container"; AdEvolve then dynamically serves the right ad elements (color, creative, message, product) to each consumer based on user profile and contextual and behavioral targeting.
• Ads "learn" over time and self-optimize based on consumer actions.
• Integrates with existing ad serving and reporting systems and provides an additional layer of engagement drivers.
• Domain & URL auto-sensing for Webpage Context.
• Works with Flash and Rich Media Ads

• Brands gain knowledge of what is or isn't resonating with their audiences, as well as what motivates them.
• Makes ad trafficking simple
• Highly personalized experience is delivered to each consumer
• Provides advanced reporting for your campaigns, creative, and messages
• Target across ad networks.